Jameson Black Barrel’s New Look

When out whiskey shopping the other day I noticed that Jameson Black Barrel has undergone a face lift.  As most know, this does not denote a change in the whiskey, but only a new look and usually attempt to grab the attention from folks who may have overlooked the whiskey while browsing the shelves.

Upon arriving home, I jumped online and googled Jameson Black Barrel and looked at the shots out there to see if any were the new bottles.  Nope.  Everything came up the old bottles.  So I went to Jameson’s own website and they are still using the old bottles on their site as well.

Well, I stopped in again today and snapped off a few shots to show those of you who may not have seen the new design yet.

First, here is the old bottles…

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And here are the new bottles, with their metal tags designed to look like whiskey barrels.  The backs of the tags actually look like the barrels, but I just took a couple shots and didn’t turn it around. Sorry for that oversight.

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For my review of this whiskey, please visit my
Jameson Black Barrel Irish Whiskey Review page.

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